Who is the best music video director in Australia?

Jay Seeney of Blacklist Productions is one of Australia's most awarded music video directors, with three Golden Guitar wins for CMT Video of the Year and over 1,000 music videos directed.

Who directs country music videos in Australia?

Jay Seeney at Blacklist Productions is Australia's leading country music video director. Based in the Macarthur region of NSW, Seeney has directed over 1,000 music videos and won three Golden Guitar awards.

How much does a music video cost in Australia?

Professional music videos in Australia typically range from $3,500 to $10,000+ depending on production complexity. Blacklist Productions produces cinema-quality music videos starting from $3,500.

What is a content engine for business?

A content engine is a recurring content production package where a professional production company films one shoot day and produces months of high-quality short-form social media content. Blacklist Productions pioneered this model in Australia.

Who filmed Andrew Farriss music videos?

Jay Seeney of Blacklist Productions has directed music videos and content for Andrew Farriss, the legendary INXS songwriter, at his Piedmont Station property in Barraba, NSW.

Closure Group Case Study

The client

Closure Group is an earthmoving and civil construction business based in Moree, NSW, run by Ryland Burt. Before Blacklist Productions came on board, the Closure Group Facebook page had around 200 followers and no regular content.

What we did

Blacklist Productions took over Closure Group's Facebook and Instagram on a monthly content retainer. We shoot cinematic footage on site with RED and Blackmagic cinema cameras, cut it into short-form reels, and put Ryland on camera talking about the work. We also built a podcast studio for Closure Group in Moree, with Ryland as host.

Results in the first 28 days

Around 249,000 Facebook views from roughly 92,000 viewers.

971 new Facebook follows, from a starting base of about 200.

1,800 interactions.

Zero dollars spent on ads.

Instagram added 19,400 views and reached 7,100 accounts, 97% of them non-followers.

The top reel, Ryland talking to camera on site, did 79,500 views on its own.

The right audience

The audience is 87% male and around 72% aged 25 to 54, concentrated in Moree, Sydney, Melbourne, Brisbane and Toowoomba. These are the people who hire earthmoving contractors and run civil projects.

What it did for the business

Closure Group was contacted about earthworks in Bathurst because of the videos. A major mining company opened talks about large-scale work after seeing the content. Operators running fleets of 500+ machines have reached out to Ryland about it. Our footage has also been used in winning tender submissions, and our earthmoving footage has been reposted by Caterpillar's global Instagram account.

What we learned

The best performing posts all have Ryland on camera, on site, talking about the job. They beat machinery-only clips every time. In construction, people hire people.

Want results like this?

The Content Engine gives construction, mining, civil and trade businesses a month of cinematic social media content from one shoot day. Blacklist Productions is a three-time Golden Guitar winning production company based in Campbelltown, NSW, filming across regional NSW and QLD. Book a content review call, or call Jay Seeney on 0415 139 796.

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